| व्यापार बढ़ाना |
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Growth of a business is essential for sustaining its viability, dynamism and
value-enhancing capability. It reflects the ability of a company to earn higher
profits and compete with the rivals in an effective manner. The three widely
used measures of corporate growth are:- |
- Increase in Sales
- Increase in Profits
- Increase in Assets
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A company can achieve its growth objectives by expanding the existing market for
its product and entering into new markets. This can be done by a company in
various ways:- |
- It can open branch offices in various parts of the country as well as in other
countries. Branch offices help in expanding the size of the market for a
company's product by attracting more customers and widening the scope of its
trading and manufacturing activities.
- It can enter into joint ventures with other companies. Joint ventures perform a
useful role in assisting the companies in the process of their restructuring. It
enables them to participate in new technology driven activities and achieve
market penetration into newer areas.
- A firm can also acquire a running business and grow overnight through corporate
combinations like mergers, acquisitions, amalgamations and takeovers.
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Such combinations have been playing an important role in the external growth of
a number of leading companies the world over due to breaking of trade barriers
and globalisation of businesses. |
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The financial support needed by a business for its expansion can be met by
raising funds through various instruments of stock market such as
shares,bonds,mutual funds and initial public offerings. It can also raise
capital by ploughing back its profits and through public deposits. The key to
all expansion plans of a business involves evaluating the company's strengths
and weaknesses in the light of the various business risks that it may have to
face. These risks are inevitable in a business and cannot be eliminated
completely but an entrepreneur can control them through proper preventive and
corrective measures of risk management. Moreover, an entrepreneur, in order to
successfully expand and grow its business on a sustained basis, must take into
account the basic regulatory requirements of the country. This helps him to know
about his rights, responsibilities and the challenges that he may come across in
running his business. |
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Therefore, an entrepreneur must make a thoughtful analysis of all the possible
options available to him for expanding his business by taking into account the
inherent risks, the financial requirements and the surrounding regulatory
framework. |
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To put things in a nutshell an entrepreneur must take care of these things for
smooth functioning of his venture. They are :- |
- Analyzing your business
- Improving internal processes
- Growth in the workplace
- Opportunities for business growth
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